Bag Ad AgencyReserve Placement →
VOL. 3 — ISSUE Q2 2026

Retail media that
travels beyond
the store.

Most advertising is skipped in seconds—not because it doesn't work, but because it never shows up in a moment that matters.

This does.

Brand campaigns printed on kraft paper shopping bags with bold ink, distributed through niche retail environments such as comic shops, record stores, sports card shops, and bookstores.

It appears at the point of choice and purchase—where attention is already active. No interruption. No scrolling. Just real-world visibility tied to real behavior.

Independent retailers don't just sell products—they shape what gets discovered, talked about, and carried forward.

This is physical media moving through real places.

Reserve Your Placement →Book a Campaign Call
360+
Retail partners
4
Active markets
120K+
Bags shipped
COMIC SHOPS·SPORTS CARD SHOPS·RECORD STORES·BOOKSTORES·RETAIL MEDIA·OUT OF HOME, IN HAND·COMIC SHOPS·SPORTS CARD SHOPS·RECORD STORES·BOOKSTORES·RETAIL MEDIA·OUT OF HOME, IN HAND·COMIC SHOPS·SPORTS CARD SHOPS·RECORD STORES·BOOKSTORES·RETAIL MEDIA·OUT OF HOME, IN HAND·COMIC SHOPS·SPORTS CARD SHOPS·RECORD STORES·BOOKSTORES·RETAIL MEDIA·OUT OF HOME, IN HAND·
§ 01 — Audience Networks

Retail audience
networks.

Campaigns run through specialty retail environments, reaching highly engaged audiences at the point of purchase.

60+ LOCATIONS
01

Comic Book Shops

Collectors, gamers, fandom-driven consumers.

30+ LOCATIONS
02

Sports Card Shops

Collectors and hobby investors.

270+ LOCATIONS
03

Record Stores

Culture-driven music audiences.

20+ LOCATIONS
04

Bookstores

Audiences in a discovery mindset with high purchase intent.

A customer holding a printed Bag Ad Agency campaign bag at the counter of an independent comic book shop
DISPATCH 001 / COMIC NETWORK
Point of purchase. Point of attention.
A record store customer carrying a printed campaign bag through the shop
DISPATCH 002 / RECORD NETWORK
Bags in circulation, in the wild.
§ 02 — Process

Campaign execution process.

  1. 01

    Select your retail audience network(s)

    Choose one network or stack several. We map your brief to specific locations and demographics.

  2. 02

    Choose campaign format and placement type

    Shared media placement for efficient reach, or exclusive media campaigns for full creative ownership.

  3. 03

    Submit creative assets

    Upload approved artwork. Our studio can also produce campaign creative on request.

  4. 04

    We produce and distribute across retail locations

    Production, logistics, and partner coordination is fully managed in-house.

  5. 05

    Campaign activates in-store across the selected network

    Bags enter circulation on the published cycle date. Reporting follows distribution.

§ 03 — Campaign Formats

Two ways to buy
the medium.

FORMAT A

Shared Media Placement

Multi-brand campaigns where advertisers share space on distributed retail bag media. Designed for efficient reach across defined audiences at a low entry cost.

Shared campaigns can run in two formats:

City-based distribution

Broad local reach across participating retail locations in a selected city.

Niche distribution

Highly targeted campaigns built around specific audience environments (e.g. jazz-focused record stores, hobby communities, category-specific retail).

  • → Multi-brand shared inventory
  • → City or niche audience targeting
  • → Quarterly distribution cycles
  • → Low-friction entry point into the network
From $300 (business-card placement)
Typical campaigns scale from 4,000–20,000 bags depending on scope
FORMAT B — FLAGSHIP

Exclusive Media Campaigns

Single-brand ownership of an entire bag campaign with full creative control and dedicated distribution across selected retail locations.

Exclusive campaigns are not limited to national scale. They can be structured by market size, audience, or pilot scope.

Example formats include:
Pilot campaigns across 5–8 stores (approx. 7,500 bags)
City-wide exclusive runs
Regional or national category campaigns
  • → Single-brand exclusivity
  • → Full ownership of the creative surface
  • → Flexible geographic or audience targeting
  • → Dedicated distribution cycles
From $2,400 per campaign
§ 04 — Media Logic

Why retail bag media works.

This is media, not merchandise. Each impression is a deliberate, repeated placement inside an audience environment that screen advertising cannot reach.

  • 01Direct access to highly defined retail audiences
  • 02Physical media that extends beyond the point of purchase
  • 03Repeated brand exposure in real-world consumer environments
  • 04High engagement through niche, passion-driven retail communities
  • 05Advertising embedded into transactional retail behavior
§ 05 — Campaign Availability

Inventory is allocated
first-come.

Inventory is limited per retail network and allocated on a first-come campaign reservation basis. Submission deadlines below are firm to meet production and distribution windows.

Reserve July 2026 Placement →
Next print cycleJuly 2026
Submission deadlineMay 27, 2026
AllocationFirst-come reservation
StatusOpen for booking
§ — Field Notes

Documented in
the wild.

Real campaigns, real hands, real retail floors. Each bag is a printed impression that walks out of the store and keeps working.

A printed campaign bag from CGC distributed through a comics retail partner
CASE STUDY
CGC × Comic Network

Exclusive campaign placement across collector-grade retail partners.

A printed campaign bag carried out of a record shop
CASE STUDY
Mississippi MacDonald × Record Network

Niche distribution targeting blues and roots-music audiences.

§ 06 — Reservation

Reserve your placement in the July 2026 retail media run.

Secure inventory in the upcoming distribution cycle across curated retail audience networks.

Reserve Your Placement →Schedule a Consultation
§ 07 — Start a Campaign

Start a
campaign.

Submit a campaign brief and our media team will respond within one business day with availability, recommended networks, and indicative pricing.

Prefer a call?
Book a 15-minute consultation →
Target Retail Network(s)

By submitting you agree to be contacted by our media team about your inquiry.